Ward Coffman - SMWW - Athlete Agents

Ward Coffman - Biography appears at the tab "Ward Coffman"

Dr. G. Lynn Lashbrook, the President of SMWW and C.E.O.

of SMWW’s agency matters, has been a certified agent with

the NFL for over ten years. Dr. Lashbrook has signed 16 NFL

players in five years, including Brian Dawkins and Mark Fields.

Dr. Lashbrook has also been working and teaching in Sports

Management for over 30 years at the collegiate level. He has

served as an athletic academic advisor and an athletic director,

most notably at the University of Missouri and the University of

Alaska - Fairbanks. Internationally, he has served as a

lecturer and presenter in China, Russia, England, Mexico,

Hong Kong, Singapore, and Aruba.

Matthew Brock, NFL Consultant

Associated Sports

All Sports

Clients Represented

Derek Watson

Darrell Wright

Wiley King

Agent Biography:

After a successful 8 year NFL career with the Green Bay Packers (1989-94) and the New York Jets (1995-96) I wanted to be close to professional sports again. SMWW gave me that opportunity with the highest quality agent training course in the world.

Having experienced the good and the bad of the athlete/agent relationship, I am convinced that the ethical and team concept that is taught by Dr. Lynn Lashbrook is the future of professional sports representation.

If I had know then what I know now my decision making process during my career would have been more fulfilling.

I now work with Sports Management Worldwide assisting them with their young athletes in transition to the professional level. I continue to learn about contract negotiations and product endorsements from Dr. Lashbrook.

I want to relate my experiences with young athletes trying to become professionals, if they can learn anything from me about the crazy business of pro-sports; my time has been well spent.

I work in the home office in Portland, Oregon.

Fred Schreyer serves on the board of directors for SMWW

and is also involved with SMWW’s elite athlete endorsement

and playing contract negotiations. Mr. Schreyer has had a

long and prestigious career in the world of sports representation.

Most recently, Mr. Schreyer played a major role in securing

and negotiating the ground breaking endorsement agreements

that LeBron James signed with Nike, Inc. and The Upper

Deck Company. He has represented a number of athletes

in a variety of sports including Gary Payton, Troy Aikman,

Richard Jefferson, and Jason Williams. Mr. Schreyer has

over 23 years of sports industry experience including

Director of Sports Marketing at Nike from 1987-1992

and as the founder of Nike’s Sports Management division

in 1992. During his seven-year career at Nike, Fred signed many of Nike’s top athletes, such as Bo Jackson, to endorsement deals.

Recently, Mr. Schreyer was the founding partner and owner of Pyramid Sports for which he served as a consultant to many of the leading companies in the sports business such Adidas, Met-Rx, and Logo Athletic. He is currently the Commissioner of the Professional Bowlers Association, where he has played a prominent role in leading that sports organization to strong television ratings and sponsorship growth over the last two years.

Fred Schreyer received a Bachelor of Business Administration degree from the University of Michigan and received his J.D. degree from the UCLA School of Law. He is a member of the Sports Lawyers Association and is available to SMWW’s agents and athletes.

Bill Kent is currently VP of Operations for SMWW and

Co-Director of Basketball Operations. Bill is a Certified Sports

Agent with the NBA and the WNBA.

"The agent business is one that is in need of transformation.

SMWW entered the industry for this reason, to bring both

integrity & positive direction to athletes. We take pride in

helping athletes in many areas of their lives off the court in

addition to being a catalyst to their career."

"As an agent, my goal is to allow athletes to focus their

attention solely on improving their game and excelling at the next level while myself and SMWW do the rest. At the same time, I believe that the athlete should have direct involvement in every important decision that must be made. SMWW works hard to insure our athletes are serviced professionally and are setup for the future."

"An athlete should have a great relationship with their agent and feel confident that their agent will stand behind them through any situation in their life. It is the responsibility of the agent to assist athletes in more ways than just signing contracts. For an agent, there is no better feeling than seeing your athlete succeed both in life and in sport."

Bill has a degree in Public Relations from the University of Oregon.

Location

Portland, OR, USA

For information about other SMWW athlete agents, visit:

SMWW Agent Advisors

Ward Coffman of Sports Management Worldwide

A Total Sports Management Relationship